Jada took an active role at the Public Investment Fund's Private Sector Forum held from 6-7 February 2024 at the King Abdulaziz International Conference Centre in Riyadh. Its participation reinforces Jada's commitment to catalyzing private-sector growth and deepening the Kingdom’s investment ecosystem. The forum, which serves as the PIF’s flagship engagement platform, brought together thousands of private-sector leaders, portfolio companies and government stakeholders to explore partnership opportunities, showcase new programs, and accelerate projects that support Saudi Arabia’s economic transformation.
Organized as a bridge between PIF, its portfolio companies and the local private sector, the forum featured workshops, sector-focused panels and networking sessions designed to encourage localization, strengthen supply chains and generate commercial opportunities for partnership.
The 2024 edition drew roughly 9,000 attendees, hosted more than 80 participating portfolio companies and saw dozens of partnership announcements.
For Jada, the forum was a strategic venue to highlight how targeted fund investment and market development can unlock long-term value for SMEs and scaleups across priority sectors. As the Kingdom’s dedicated Fund of Funds vehicle, Jada used the forum to engage directly with portfolio companies, co-investors and fund managers, showcasing its role in mobilising capital, sharing global best practice and helping to structure opportunities that translate into jobs and local economic activity. This presence both amplified Jada’s market-making mission and strengthened its relationships across the Saudi investment ecosystem.
These objectives align closely with Jada’s mandate to expand access to private financing options and empower SME growth. The forum’s combination of policy signals and deal-ready pipelines provided an effective environment for Jada to identify opportunities for funding and potential partnerships.
Jada’s involvement at the forum also illustrated a broader trend: public and private institutions are increasingly working in tandem to reduce barriers to investment, professionalize fund management and scale promising ventures. By engaging in workshops and one-to-one meetings, Jada helped to translate strategic ambitions into operational steps - connecting capital with managers, amplifying pipeline companies’ visibility and helping shape the kinds of fund structures and governance standards that attract international investors.
Looking ahead, the forum’s outcomes create tangible momentum for continued private-capital mobilization. For Jada, the Private Sector Forum provided more than a platform to present achievements - it reinforced the Fund’s role as an active enabler of the Kingdom’s transition to a diversified, investment-driven economy.
