Brand Inspiration
Launched by a resolution of the Council of Ministers, Jada was established by the Public Investment Fund (PIF) in 2018 with a clear mandate: to support the development of Saudi Arabia's private capital ecosystem and help realize Vision 2030 goals of economic diversification.
Since then, Jada has committed SAR3.5 billion across 43 funds, and has been a crucial catalyst for the Kingdom's economic transformation.
Brand Rationale
Timeline
2018
2019
2020
2021
2022
2023
2024
- Jada Fund of Funds established by the Public Investment Fund (PIF)
- Jada’s Chairman Mr. Mazen Aljubeir appointed
- Board of Directors meet for the first time
- Jada signed its first venture capital deal with BECO Capital
- Jada deploys its initial capital into two funds
- Appointment of Mr. Adel AlAteeq as Chief Executive Officer.
- Jada officially launched as a brand and fully operational organization.
- Jada launched the Emerging Manager Program and hosted its inaugural training session
- Jada announced its first private equity deal with Alpha Capital.
- Jada launched the first series of case studies in collaboration with several international academic institutions. These studies offered a detailed examination of the key advancements in the venture capital and private equity sector within the Kingdom and spotlighted several key success stories from recent years.
- Jada continued executing its investment strategy during the year, with new investments deployed across seven additional VCPE–focused funds in Saudi Arabia.
- Appointment of Mr. Bandr Alhomaly as Chief Executive Officer.
- Jada achieved exceptional performance in 2023 with a record commitment of SAR 1 billion across 10 funds.
- Jada launched a new investment strategy to expand its mandate, including investments in private debt funds in addition to venture capital and private equity funds.
- Jada achieved a record deployment of SAR 627 million in commitment—the highest in Jada’s history.
- Publication of Jada’s first market research report, “VC Valuation in MENA: A Reality Check" to increase awareness within the private capital ecosystem.
- Jada signed a landmark partnership to host the globally renowned SuperReturn conference for the first time in Saudi Arabia.
- The executive management executed its 2023-2024 transformation program spanning six key pillars: work environment, organizational structure, operations, introduction of new investment strategies, human capital, and market development initiatives.