Brand Inspiration
Jada’s brand reflects purpose, precision, and national ambition. Inspired by the Kingdom’s journey toward economic diversification, our identity embodies trust, discipline, and long-term value creation. Every visual and verbal element is designed to communicate who we are — a catalyst for sustainable private sector growth.
Mark Rational
Our Journey
August 2018
May 2018
December 2018
February 2019
August 2019
December 2019
December 2019
June 2020
July 2020
October 2020
August 2018
Fund of Funds (later Jada) established by the Public Investment Fund (PIF)
May 2018
Jada’s Chairman Mazen Aljubair and Board of Directors appointed and meet for the first time
December 2018
Jada signs first venture capital deal with BECO Capital
February 2019
Jada deploys its first capital to two funds
August 2019
Jada appoints Adel AlAteeq as Chief Executive Officer
December 2019
Jada officially launches as a brand and fully operational organisation
December 2019
Jada hosts inaugural Annual Conference
June 2020
Jada launches the Emerging Manager Program and hosts inaugural training session
July 2020
Jada hosts inaugural virtual meet-up
October 2020
Jada announces first private equity deal with Alpha Capital