A+
A-
Listen

About Jada

Jada was created with a bold ambition  to unlock, nurture, catalyze, and sustain the growth of Saudi Arabia’s private sector. As a fund of funds, Jada enables the flow of long-term capital to Small and Medium Enterprises (SMEs) by investing in venture capital and private equity funds that share our vision.

mission-new
Our Mission

To provide funding to Saudi SMEs through commercially sustainable investments in venture capital and private equity funds

vision
Our Vision

To be a catalyst of development for the Saudi venture capital and private equity ecosystem

mandate-new
Our Mandate

Conducting business in a disciplined manner to ensure the financial sustainability of the program. Achieving the desired developmental objectives through the enablement of SMEs in order for them to increase their contribution to job creation and GDP diversification.

Our Values

integrity

Integrity

We act with transparency and accountability in everything we do, upholding the highest ethical standards.

imapact-logo

Impact

Our investments are driven by long-term value creation that supports economic growth and national development.

Partnership

Partnership

We collaborate with fund managers and stakeholders to foster mutual success and a thriving private sector.

Integrity

Integrity

We follow a rigorous investment approach to ensure sustainability, responsibility, and performance across all mandates.

our-story-bg-image

Our Story

Launched by a resolution of the Council of Ministers, Jada was established by the Public Investment Fund with an investment capital of SAR 4 billion (approximately USD 1 billion). The creation of Jada is a critical component of Saudi Arabia’s Vision 2030, the Kingdom’s comprehensive economic and social development plan.

our-story-image
meaning-1-image

The Meaning of Jada

Find out what Jada means and what we represent. Unlocking, nurturing, catalyzing, and sustaining growth in the Kingdom.

Rooted in the Arabic word for "seriousness" and "commitment," Jada reflects our disciplined approach to investment and impact. Our name embodies purpose — a responsibility to support Saudi Arabia’s evolving economy by empowering funds, enabling SMEs, and building a thriving private sector for generations to come.

image
vision-2030-bg-image
vision-logo
jada-logo

Jada was created to help realize the ambitions of Vision 2030. Through disciplined investment and strategic fund partnerships, we are accelerating private sector participation and contributing to a more vibrant and competitive national economy.

Get News & Updates From Jada

Sign up to get the latest updates on Jada’s impact, investments, and ecosystem growth in Saudi Arabia.