About Jada
Launched by a resolution of the Council of Ministers in 2018, Jada was created to support the development of Saudi Arabia's thriving venture capital, private equity, and private debt ecosystem.
We invest in Saudi-focused funds which can in turn finance the growth of Small and Medium Enterprises (SMEs) in Saudi Arabia.
Our Values
Integrity
We act with transparency and accountability, ensuring that our work is guided by industry best practices and adheres to the highest global standards.
Impact
Our impact is measured by the realization of Vision 2030 goals. By creating long-term value, we enable sustainable economic growth and national development across the Kingdom.
Partnership
We collaborate with leading institutions and experts worldwide to deliver thought leadership and insights that can guide stakeholders across Saudi Arabia’s private financing sectors.
Discipline
Guided by applying global best practices to the Saudi context, we follow a rigorous investment approach that prioritizes responsibility, performance, and long-term sustainability.
Our Story
Established by a resolution of the Council of Ministers, Jada was launched by the Public Investment Fund in 2018. As a key component of Saudi Arabia’s Vision 2030, Jada plays a vital role in advancing the Kingdom’s comprehensive economic and social transformation.
The Meaning of Jada
Discover what Jada stands for and what we represent: unlocking, nurturing, catalyzing, and sustaining growth in the Kingdom.
Derived from the Arabic for abundant, widespread rains, the word Jada symbolizes generosity - a value that lies at the core of our mission. We see our role as a patron of Saudi business, empowering the funds that fuel local and regional innovation and entrepreneurship. Through strategic investments, we create the conditions necessary for a thriving, fertile economic landscape in Saudi Arabia.

Jada was established to help realize the ambitions of Vision 2030, supporting the Kingdom’s economic development through commercially sustainable investments in venture capital, private equity, and private debt funds which in turn provide funding to Saudi SMEs.
Through disciplined investment and strategic fund partnerships, we provide the financing necessary to accelerate a thriving, competitive national economy.