​​​​CURA: Bringing Digital Health To The Arab World​​​

​​​​​As Cura’s CEO, Wael Kabli, sat in his office looking at his fundraising slides, he thought back over the previous five years of Cura’s existence. He and his cofounder, Mohammad Zekrallah, had known each other for over a decade, and together they had built Cura into Saudi Arabia’s largest telehealth network. The COVID-19 pandemic of 2020 had accelerated their business growth, and as he prepared to begin his quest to raise $4 million in a Series A financing, he thought back about how Cura had begun and he contemplated his next steps.

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The author thanks Jada Fund of Funds Company in Saudi Arabia for their assistance in preparing the case SM-344: Cura: Bringing Digital Health to the Arab World.

Lecturer Robert Siegel prepared this case solely as the basis for class discussion. Stanford GSB cases are not intended to serve as endorsements, sources of primary data, or illustrations of either effective or ineffective handling of an administrative situation. Funding for this case was provided by the Stanford Graduate School of Business. This case was reviewed and approved before publication by a company designate.

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